Managing reputation on review sites and communicating with customers publicly and privately is a growing facet of public relations. This important and time consuming task is a very visible part of your brand identity. Responding in a professional and timely manner shows customers (and potential customers) that you care about their opinions.
Brand reputation and personality is also important to consider when making social media posts and comments. Images, messaging and tone need to reflect the brand identity and be engaging to your target audience.
Many businesses have company information and photos on an ever-growing number of partner sites and listing services (free and paid). Schedule time at least quarterly to review these sites to ensure accuracy and continuity of brand messaging.
Press releases and Articles
PR releases and full length articles have always been effective marketing tools. In today’s digital world of ‘bite-sized’ information and social media; it is also important to develop PR opportunities with digital content creators, PR firms, free lance writers and client partner organizations that are looking for digital content to post. Publicity increases brand awareness and drives customers to the brand website.
Tamarind named Top 10 Resort in Caribbean
St Croix, USVI – Tamarind Reef Resort receives top 10 ranking by NY Observer. Status was listed in the paper’s Sensational Travel Escapes Spring 2012 Quarterly which lists Tamarind Reef Resort as one of the ‘Ten great boutique properties in the Caribbean’.
Green Cay Marina - first Blue Flag marina in USVI
St Croix, USVI – Green Cay Marina becomes the first Blue Flag marina in the Virgin Islands and the only blue Flag marina on St. Croix. The Blue Flag is an internationally recognized environmental award given to marinas and beaches making a special effort to manage natural resources and educate users on environmental issues.
Boys & Girls Club receives Diageo funding
St. Croix, USVI — The Boys & Girls Clubs of the Virgin Islands, in partnership with the Recycling Association of the Virgin Islands (RAVI) – St. Croix Chapter, is pleased to announce the receipt of funding from Diageo USVI that will help facilitate the reopening and revitalization of the Boys & Girls Club Recycle Center.
St Croix Recycles - New cardboard recycling
St. Croix, USVI – The Recycling Association of the Virgin Islands (RAVI), St. Croix Chapter announces that cardboard recycling is now available at the Cost-U-Less St. Croix location. Two large bins were built and painted by RAVI volunteers on Labor Day weekend.
Lowell offers sequential power with surge protection
Pacific Missouri – Lowell Manufacturing, which has more than doubled its selection of AC power products, offers a wide selection of sequencing solutions including rackmount AC sequencers, rackmount low voltage sequencers and AC loadcenters with sequence controller.
Lowell sequencers offer programming flexibility
Pacific Missouri – Lowell Manufacturing’s sequencer model SCS8R-ASM is a low voltage 8-step sequential unit with Lowell’s exclusive Alternate Sequence Mode. This versatile 1RU sequencer allows for the programming of full and partial activation of equipment that is connected to remote power controls such as Lowell’s RPC Series.
Two-gang Digital amplifiers make AV affordable
BURBANK, CALIFORNIA – Powerful new two-gang mixer/power amplifier with plug-in modules is fueling the expanded use and affordability of AV multimedia systems in schools and businesses. The compact HNB Series amplifier with Decora-style face plate installs into a 2-gang electrical box instead of a cabinet for attractive and cost effective use
Recycling group mobilizes residents on MLK Day
St Croix USVI – More than 50 residents are expected to turn out on the Martin Luther King, Jr. Holiday to make the annual Day of Service a day ON, not a day OFF by volunteering to clean up and get the recycle center ready for its Grand Opening, according to Julie Landreneau, executive director of the Boys & Girls Club of the VI.
Tamarind Feature in Business World Magazine
Business World Magazine 8-page feature article published April 2014.
View PDF article
One World Sustainable reaches 10-yr milestone
Lexington GA – Renewable energy company, OneWorld Sustainable, celebrates ten-years of providing solar energy solutions, educational initiatives, and international outreach. According to president/CEO Tim Blackwell; the company’s tagline ‘technology for sustainable living’ is more than a ‘feel good’ marketing statement. It is the overarching premise of the company’s inception and its future.
Resort intern helps with solar installation
St. Croix, USVI — The Boys & Girls Clubs of the Virgin Islands, in partnership with the Recycling Association of the Virgin Islands (RAVI) – St. Croix Chapter, is pleased to announce the receipt of funding from Diageo USVI that will help
facilitate the reopening and revitalization of the Boys & Girls Club Recycle Center.
Sierra Club Magazine - recycling article
I have often pondered the fate of my overflowing recycling bin and was truly excited to sign up for a recycling facility tour sponsored by the Sierra Club. My anticipation grew when I discovered that it was a ‘single stream’ facility that processes commingled items.