Driving customers to the hotel website and booking engine instead of OTA sites improves revenue and creates a direct customer relationship for marketing. Drive traffic with social media, digital ads, newsletters, and paid listings. Then make sure the website and booking engine have the best rates and package offers. Use the booking engine to create promotions, flash sales and private rates so that when customers get to your site they book direct. Complement your direct traffic strategy with other marketing including publicity, rack cards, brochures, and presentations for tourism partners. Managing all aspects of the brand to successfully drive revenue requires a cohesive message, compelling story, and a plan. OffGrid Graphics works with you to analyze business objectives, hotel, and market data so that a budget and creative strategy can be implemented to meet occupancy and revenue goals.