How to engage with OffGrid Graphics

OffGrid is ready at your convenience . . . to work with you to achieve your business goals.
OffGrid can do single projects such as logo design, ads and signage.
OffGrid can do a complete analysis of your unique market position and then develop a long term marketing strategy that supports your business plan, builds your brand and allows you to manage your reputation.
Not sure? Many clients like to start with a single project. This works well and keeps time and cost investments to a minimum. Simply call 340-244-2185 to schedule a meeting.
Below are three general categories of services offered. You many be interested in just one or all of the services outlined.
Also for your reference, are detailed menu ideas of OffGrid services.

♦ Brand Strategy & Hotel Marketing

Defining your marketing/business goals
Identifying your customers
Evaluating the competition
Creating a brand story
Researching pertinent market and technology trends
Managing hotel rates, availability, promotions, and messaging on hotel booking engine and partner sites

♦ Creative Content Solutions

Planning strategy based content
Designing brand visuals for print and on-line applications
Crafting descriptive brand messaging
Developing and maintaining website presence
Developing Social media channels and engaging with customers
See portfolio for creative solutions including logos, business cards, brochures, flyers, ads, packaging, signage and more

♦ Reputation Management

Ensuring accurate and consistent external brand messaging
Developing internal brand communication tools so employees know and clearly communicate the brand story
Engaging with media and customers on a professional level
Responding to review sites and social media in a manner consistent with brand identity.

Detailed menu of services offered by OffGrid Graphics

New Business Marketing

Logo graphics
Business card design, letterhead and forms
Website domain registration and email set-up
Simple or complex website development
Social media set-up and postings
Print and digital advertising
Business set-up on industry review sites
Print materials such as rack cards, brochures, menus etc.
Signage and banners
Other items specific to your business needs

New Product Marketing

Product naming and logo graphics, icons etc
Creative writing and design of sales sheets with product features, graphics and photography
Brochures, flyers and sales materials
Print and digital advertising
Product photography and photo editing
Product packaging design including cartons, labels and merchandising
Technical writing and design of data sheets with engineering specs, drawings and CAD files modified for print clarity

Resort & Hotel Marketing

Booking engine management and promotional marketing
Management of the property’s digital assets and on-line reputation management with the brand and wholesale partners, and listing services
Social media postings, comments, and private messaging on FaceBook, Instagram, Twitter etc.
Management of Trip Advisor Business listing information, ads and review response guidance.
Development of promotional offers with spreadsheet rate analysis that stimulate direct bookings and provide high ADR
Analysis of monthly property revenue reports to monitor trends such as revenue by rate plan and revenue by market code.
Relationship management and problem/resolution with OTA and Tour Operator partners such as Expedia.
Annual marketing status report with budget
Website design, writing, updates and photography
Graphic design, logo development, print ads, rack card, in-room booklet, certificates etc.
Research, coordination and implementation support of a booking engine solution with 2-way integration of website bookings, OTA and GDS bookings into the PMS system.
Marketing liaison with Department of Tourism and Hotel and Tourism Association
Public relations liaison with Department of Tourism’s PR firm to develop and evaluate publicity opportunities.

Non-profit Organization Marketing

Logo graphics
Business card design, letterhead and forms
Website domain registration and email set-up
Simple or complex website development
Social media set-up and postings
Print and digital advertising and outreach
Print materials such as posters and programs for events and fundraising
Graphic banners, stickers and other name awareness vehicles
Grant writing development and management
Other items specific to your organizational needs



Reputation Management

– Ensuring consistent brand messaging
– Developing communication tools for employees to share the brand story.
– Engaging with media and customers.
– Responding to review sites & social media in a manner consistent with brand identity.



Creative Content Solutions

– Planning strategy based content
– Designing brand visuals
– Crafting descriptive brand messaging
– Developing and maintaining websites & Shopify stores
– Social media management
– See portfolio for creative solutions



Brand Strategy & Hotel Marketing

Working with you to define marketing goals, create a brand identity, and connect with customers. Managing hotel rates, inventory, promotions, and messaging on brand website, booking engine and partner platforms.

Services